The Levi’s® brand epitomizes classic American style and effortless cool. Anyone can make a pair of blue jeans, but Levi Strauss & Co. made the first blue jean - in 1873. And has drawn upon its heritage to continually reinvent the blue jean for generation after generation. Levi’s jeans have become the most recognizable and imitated clothing in the world — capturing the imagination and loyalty of people for generations. At Levi’s, fashion is viewed as a merging of art, innovation and sustainability. After all, Levi’s jeans are what the next generation wears — and the brand takes that role to heart. The brand and its products are Made of Progress, in part because of its long history of firsts – Of leading, Of innovating, Of making a difference. The Levi’s brand continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Shop at Levi's offering the best selection of Levi's jeans, jackets, and clothing for men, women, & kids. Shop the entire collection today!