Lavie derives its name from the popular French Phrase La Vie En Rose which means ‘living life in pink hues’. It is born from a series of global influences and unparalleled Indian craftsmanship. Their story dates back to 2010 when Mrs. Tainwala identified a gap in the market for world-class bags that cater to confident and independent women. Indian craftsmanship, innovative designs and quality are at the core of Lavie’s philosophy.